The client
Established in 1954, the business specialises in pies and savoury products and employs 10 staff. It is currently being run by the 2nd and 3rd generation – father and son David and Simon Ross.
They have won numerous awards from competitions they have entered over the years and now find themselves as the oldest surviving local bakery in the area.
Our Solution – A tailored system
The bakery also had a requirement to introduce a “dual pricing” tariff where products are given two different price levels. These price levels are scheduled to change at predetermined times of the day and the menu boards are updated electronically.
After consideration of several EPoS vendors, David chose an ICRTouch System provided and maintained by ICR Scotland Ltd. This modular package incorporates all of the key elements required and in particular the Digital Menu Boards and Dual Pricing. The solution that benefitted their specific requirements included:
This touch screen terminal was chosen for its robust, compact and stylish design and is particularly well suited to bakeries due to its fanless and completely solid state build. It has a shock and scratch proof, multi-touch, projected, capacitive screen (PCAP) technology and requires very little ongoing maintenance.
ICRTouchPoint
The foundation of the EPoS System, this can be set up with a large array of additional and complimentary modules. It’s easy and fast to use and can be set up for various offers, e.g. Meal Deals, Mix N Match, BOGOF.
TouchOffice WEB
This cloud-based Management and Stock Control package provides users with full product file maintenance, sales reporting and stock control, remotely from any internet-connected device. Sales data is constantly uploaded from the EPoS terminal allowing real-time as well as historic reporting. The user can identify trends and patterns with attractive graphs and charts, and analyse key performance indicators. This is a subscription based package.
This is a digital, flexible and stunning signage showing a café, restaurant or take away food and drinks menu in an attractive and enticing way. The virtual menu board is presented on a large screen display and replaces any static fixed menu display.
PS-Connect by PaymentSense
A fully integrated Chip & Pin Card Reader that further streamlines transaction times by eliminating the need for keying in sales values and provides fully contactless payment.
The Results
Office manager Pamela further reiterates the benefits:
“The new EPoS system has certainly made my life a lot easier. It provides me with valuable historical and real time data, such as notifying me of the various best sellers, which means I know what quantities to produce. It also has the ability to inform me of busy peak times, which in turn allows me to better manage staff. The staff also find the system very easy to use and have said that service is now a lot quicker.”
David finally states: “We were looking for a company that could provide the solutions we required under the one roof and ICR Scotland met our requirements. I would certainly recommend ICR Scotland, as the team have made the whole buying and installation process very simple. I found the team to be very hands on in conducting training and dealing with technical issues very quickly and effectively.”